Manager, Sponsorships and Special Events

Job #17.10.2002.03 Category: AdministrationLocation: Parkinson's Institute
Job Description:


Parkinson’s Institute and Clinical Center seeks an energetic and experienced fundraising and development professional who wants to grow within and leave their fingerprint on the evolution of our entrepreneurial organization. Reporting to the Chief Development Officer, this person will be responsible for all aspects of planning, execution and evaluation of the Institute’s special events with a primary focus on its grassroots More Talk More Walk fundraising program. This event will serve as a successful stand-alone program and vehicle for engagement and revenue generation, as well as a powerful feeder program for individual and major donor cultivation and stewardship. The ideal candidate will have experience in all aspects of the logistics of event planning and production as well as exceptional skills in relationship-building, creating and implementing fundraising strategies, as well as in the recruitment and coaching of volunteers to achieve success.

Position Responsibilities: 

Special Events

  • Plan, design and produce events while managing all project delivery elements within time limits with Chief Development Officer
  • Together with the Chief Development Officer, conduct market research, gather information and negotiate all contracts.
  • Provide feedback and periodic reports to the Chief Development Officer
  • Produce documents such as ROIs and pre-planning documents on all events
  • Propose ideas to improve current events
  • Organize all necessary facilities and manage all event’s details such as decor, catering, entertainment, transportation, location, invitee list, invitation, mailing, instructions for caring for special guests, promotional materials etc.
  • Ensure compliance with insurance, legal, health and safety obligations
  • Working with the Chief Development Officer, specify staff and volunteer job descriptions and or duties that will be required to execute any event
  • Experienced at marketing and all public relations aspects of promoting and publicizing an event
  • Proactively handle any arising issues and troubleshoot any emerging problems on the event day
  • Conduct pre- and post-event evaluations and report on outcomes to Chief Development Officer
  • Become and remain current with existing trends of special events


  • Work with the Chief Development Officer to identify and establish a Volunteer Leadership Committee including potential Chair(s) and Honorary Chair(s). Hold regular meetings, coach leadership volunteers, and closely monitor and evaluate progress for the More Talk More Walk event
  • Work with the Chief Development Officer and colleagues to create and deploy Walk advertising and promotional materials
  • Work with the Chief Development Officer and colleagues as appropriate to establish and implement all pre and post-special event and related communications including: email marketing, website, social media, and direct mail.
  • Manage all pre-event planning and production and supervise all day-of-event operations. Secure and liaise with vendors. Engage with city/county and other agencies as appropriate. Recruit day-of-event volunteers and train them to ensure operations needs are met. Troubleshoot and deploy contingency plans as needed.
  • Recruit Family/Friend, Community, and Corporate Teams and Team Captains.
  • Recruit Individual Walkers.
  • Work hand-in-hand with Team Captains and Walkers on team building and fundraising strategies.
  • Work with the Chief Development Officer to create and deploy Team Captain and Individual Walker resource and tool-kits. 
  • Work with the Chief Development Officer to develop a Corporate/Community, Media, and In-Kind Sponsorship program, including the development of a sponsorship package
  • Identify potential sponsors, pursue their support with the Chief Development Officer
  • Plan and execute Walk Kickoff, Team Captain Workshops, Corporate Team Kickoffs, and other Walk- related events.
  • Work with the Chief Development Officer and colleagues to ensure timely and accurate data/gift entry and generation of acknowledgement letters and other donor recognition. Help to streamline processes.
  • Working with the Donor Services Coordinator, implement a comprehensive stewardship program.
  • Build queries and generate reports and mailing lists as needed.
  • Uphold and communicate our shared responsibility as the Parkinson’s Institute and Clinical Center staff, for ethical fundraising and development practices and patient/donor confidentiality.
  • Integrate Walk program with overall Development strategy and efforts.
  • Integrate Development activities with efforts across the Institute.
  • Empower and train all Parkinson’s Institute and Clinical Center staff with a donor-centered approach.


Our Manager, Sponsorships and Special Events will support other Development functions as determined by the Chief Development Officer. In addition, this position will assist with all special prospect/donor cultivation and stewardship, and staffing of educational programs and other Parkinson’s Institute events.


As the signature grassroots More Talk More Walk! fundraising program takes shape, together with the Chief Development Officer, the Special Events and Walk Manager will be responsible for managing in-office volunteers and/or interns and the hiring, training, and supervising of seasonal community outreach staff.

Job Requirements:



  • 2-3+ Years in event programming and/or fundraising and development roles.
  • Bachelor’s degree or comparable experience.
  • Fast on their feet and responsive to direction and feedback.
  • Self-Starter, motivated by aggressive goals, embraces opportunity and loves challenges, resourceful and disciplined.
  • Highly organized, exceptionally detail-oriented.
  • Able to foster and nurture relationships with internal/external stakeholders. Convener and consensus building.
  • Grace under pressure, self-aware.
  • Exceptional project and time management skills. Able to manage multiple and quickly changing priorities.
  • Excellent interpersonal communication skills with multiple constituency types. Observant and intuitive.
  • Strong written and verbal communication skills. Creative and compelling storyteller.
  • Mature problem solving and conflict resolution skills. Proactive.
  • Able to work successfully both independently and as collaboratively as a member of a team.
  • Candidate must have reliable vehicle for local/regional business-related travel.
  • Previous experience working within a non-profit voluntary health and/or a medical research organization is advantageous.
  • Email marketing, website management, and social media savvy a plus.
  • Computer literate and Microsoft Office proficient.
  • Raiser’s Edge and Blackbaud Team Raiser™ , Luminate, or equivalent experience is strongly desired.


Work Environment

(Describe surrounding - i.e.; lab/office/clinic/animal facility, daily/regular/occasional interactions with patients, lifting requirements, etc)


  • Able to lift 35 pounds.
  • Flexible and willing to work outside of traditional business hours (early mornings, evenings, and weekends) as needed.

675 Almanor Avenue | Sunnyvale, CA 94085
408.734.2800 main | 408.734.8455 fax (Main) | 408.734.9208 fax (Clinic Secure)